/ 001
A04 — Objection slap
Sleep / supplement
▸ Available on request
FILE — 001 / KRELOFORMAT — 9:16 + 1:1RUNTIME — :22● LIVE
Your ad fatigue
isn't a creative problem.
It's a throughput problem.
Krelo is a creative studio for DTC and digital brands burning through ad creative faster than humans can shoot it. Thirty UGC-style video variants per cycle, five hook angles, weekly drops. We don't shoot ads. We run creative testing programs.
Currently testing
A04 · HL2Objection slap → sleep app → soft CTA
/02Manifesto
We don't sell videos.
We sell the rate of learning at which you find what works.
A human-shot UGC ad costs two hundred dollars and takes ten days. To beat fatigue you need thirty of them every month. Most brands give up and run the same five ads until ROAS collapses.
We build creative testing programs — structured bets across five hook angles, with each variant engineered as a falsifiable hypothesis about what your audience wants to hear.
Volume isn't the value. Velocity of insight is.
/03Process
Brief on Monday. First batch by Friday.
01 ●
Brief
You send a one-pager. Product, audience, voice, what you've already tried. We read it the same day.
02 ●
Angles
We pick five hook angles from the library, chosen against your specific brand and category.
03 ●
Render
Three hook lines per angle. Two CTAs per hook line. Thirty variants, named and tagged for testing.
04 ●
Iterate
What wins gets scaled. What loses gets killed. Next batch builds on what we learned.
/04The library
Twelve angles.
Five chosen for you.
Every Krelo project starts the same way: we pick five hook angles from a library of twelve, chosen against your specific brand, audience, and category. Picking the wrong angles is the number one reason creative testing fails.
↓ The full library
A01
Founder Story
The voice of the person who built it.
A02
Origin Mystery
What's actually inside the thing you bought.
A03
Before / After
The most overused archetype. Still works.
A04
Objection Slap
Confront the doubt before they think it.
A05
Niche Callout
If you're a specific person, you need this.
A06
Day in the Life
Show the product where it actually lives.
A07
Comparison
Why I switched from X to Y.
A08
Demo
The mechanic. The reaction. The result.
A09
Receipt Drop
Lead with proof, not promise.
A10
Trend Hijack
Native to the platform. Half-life two weeks.
A11
Insider Tell
What the industry doesn't want you to know.
A12
Tutorial Bait
Sell the outcome. Reveal the product.
/05The archive
The work doesn't sit on a portfolio page.
It runs in the wild.
Most of what we produce is performance creative for active campaigns. Brands don't want their winning ads showing up on a competitor's research page. We show real work in private, on request.
For the curious: book a call and we'll send you ten variants from the last cycle. No NDA needed for the playback — just for the brand names.
/06Engagement
Three ways in. Pick the friction you can live with.
First Five
$497one-time
Five ad variants in 72 hours. No retainer, no contract. The lowest-friction way to see what we deliver before committing.
- ▸5 hook angles, 1 variant each
- ▸9:16 + 1:1 deliverables
- ▸72-hour turnaround
- ▸Yours to run, edit, or shelve
Most clients land here
The Ad Engine
$1,800per month
Thirty variants every thirty days. Five hook angles tested in parallel. The retainer most clients land on after First Five.
- ▸30 variants per month
- ▸5 angles, 3 hooks each, 2 CTAs
- ▸Bi-weekly performance review
- ▸Weekly drops, every Wednesday
Full Service
$4,500per month + ad spend
Everything in The Ad Engine, plus we run the Meta ads end-to-end. Tighter feedback loop, faster compounding.
- ▸Everything in Ad Engine
- ▸We manage the Meta account
- ▸Geometric scale-up framework
- ▸Weekly performance email
Month to month · 14-day notice to cancel · No long-term contracts
30
— ads per cycle
14
— days to first batch
5
— hook angles tested
1
— throughput problem solved